About ME

ABOUT ME

I'm a Senior Product designer and UX Specialist who has been driving design strategy, maturity and execution for over 7 years across industries. From IC and freelance roles to leading small teams. I’ve been hands on from discovery to launch, falling in love with real user problems and collaborating with engineering and product teams to solve them.

I'm a Senior Product designer and UX Specialist who has been driving design strategy, maturity and execution for over 7 years across industries. From IC and freelance roles to leading small teams.

Whether it's helping people manage finances, track health, or optimise complex solutions, I have found fulfilment in creating products that improve the lives of diverse user groups across continents.

With my Master’s in Business and Geophysics background, I bring a unique blend of analytical thinking and business acumen to every project, ensuring user needs and business goals align perfectly.

I’ve been hands on from discovery to launch, falling in love with real user problems and collaborating with engineering and product teams to solve them.

Whether it's helping people manage finances, track health, or optimise complex solutions, I have found fulfilment in creating products that improve the lives of diverse user groups across continents.

With my Master’s in Business and Geophysics background, I bring a unique blend of analytical thinking and business acumen to every project, ensuring user needs and business goals align perfectly.

HOW I WORK

HOW I WORK

Flexible Research: I believe in starting with research. My approach is flexible depending on available resources, I always work with teams early on to make sure we're delivering real value from the get go.

Iterate with Purpose: I move quickly but intentionally, refining each iteration to solve the real user problems.

Accessibility: Great design is inclusive design. I prioritise accessibility to ensure every user, regardless of their abilities, can engage with the product.

Think in Systems: I always see the bigger picture. Designing with systems in mind means solutions fit seamlessly into the larger context.

Data Driven, Human Centred: I rely on both data and empathy. Balancing research with understanding people’s needs.

Sustainability Matters: With my interest in sustainable fashion, I approach design with a sense of responsibility.

Collaboration is Key: I’m all about building a collaborative team culture, leaving egos aside. Great design comes from diverse voices, learning together, and celebrating wins as a team.