UX Specialist driving design strategy, maturity and execution for over 6 years across industries. From IC and freelance roles to leading small teams, I’ve been hands on from discovery to launch, falling in love with real user problems and collaborating with engineering and product teams to solve them.
Whether it's helping people manage finances, track health, or optimise complex solutions, I have found fulfilment in creating products that improve the lives of diverse user groups across continents.
With my Master’s in Business and Geophysics background, I bring a unique blend of analytical thinking and business acumen to every project, ensuring user needs and business goals align perfectly.
EXPERTISE
End-end Product Design | 0 -> 1 Projects | Strategy | Design Systems | Team Building | UX Research | Usability Testing | Agile & Lean UX | GDS | A11y Design | Stakeholder Management
PROCESS & BELIEFS
Iterate with Purpose: I move quickly but intentionally, refining each iteration to solve the real user problems. It’s about progress, not just speed, and learning from every step.
Think in Systems: I always see the bigger picture. Designing with systems in mind means solutions fit seamlessly into the larger context, making them sustainable and scalable.
Design First Mindset: I believe in starting with design- it shapes not just how things look, but how they function. Working with teams early on ensures that we’re aligned and delivering real value from the get go.
Data Driven, Human Centred: I rely on both data and empathy. Balancing research with understanding people’s needs ensures the solutions we create are both meaningful and measurable.
Sustainability Matters: With my interest in sustainable fashion, I approach design with a sense of responsibility; pushing for solutions that do more than just serve the user, but also positively impact the planet.
Collaboration is Key: I’m all about building a collaborative team culture, leaving egos aside. Great design comes from diverse voices, learning together, and celebrating wins as a team.
Accessibility First: Great design is inclusive design. I prioritise accessibility to ensure every user, regardless of their abilities, can engage with the product. From contrast ratios to screen reader compatibility, it's not just an afterthought, it's a core part of my process.