Most designs stop at pretty. I build the cultures, systems, & practices that make organisations design better, permanently!
Based in England, UK 🇬🇧
UTC +1 hour
About a decade spent shaping design across enterprise SaaS, fintech, healthcare, government, and scientific platforms, I operate at roadmap level, translating strategy into scalable, delivery-ready design grounded in real technical, regulatory, and organisational constraints.
I've built design systems from scratch, embedded accessibility into product culture, and integrated AI into workflows that cut support demand and accelerated onboarding. The output is always measurable: faster delivery, lower errors, higher trust, and design practices that outlast any single project.
Currently leading experience design at Cresset, building the tools that power global drug discovery. Outside work, I invest time in impact-led initiatives across education and sustainability. More about me...
ARR Growth
Over 112%
Projects Completed
60+
Users Empowered
100M+
Industries served
12+
My Services 🧑🏽🎨
01
UI/UX Design
I optimise products for intuitive, enjoyable & visually appealing experiences that drive loyalty.
02
Design Systems
I create & maintain scalable, efficient design systems to improve dev. & cross-platform consistency.
03
Build Design Teams
I assemble & lead high performing design teams that collaborate & build fast.
04
UX Research
I study what users do & why, understand their need & use the insights to enhance their user experience.
05
UX Audit
Uncover hidden usability issues & improve your products through my in-depth UX evaluation & report.
06
Motion Design
Animating elements to enhance user experience, add visual interest, and guide users through the interface.
07
UX Strategy
I develop comprehensive UX strategies that align with business goals and drive user satisfaction.
08
UX Writing
Developing dynamic animations and motion graphics to bring your brand to life and captivate your audience.
09
App & Web Design
Designing engaging and user-friendly mobile apps & websites that captivate and drive conversions is my thing.




























