PAP.Earth - AI
Search with Purpose: Reducing Carbon Footprint One Query at a Time.
PAP is a search engine designed to combat climate change. I crafted a user experience that empowers users to reduce carbon emissions with each search, aiming to lower global warming by 1 degree in five years.
Role:
Product Designer
Industry:
Tech4Good
Context
Urgency of Climate Action: Climate change demands innovative, swift solutions, yet many underfunded climate initiatives struggle to make a real impact.
Long-Term Results: Traditional restoration efforts take decades to show tangible results, leaving the planet vulnerable to worsening climate issues.
Underutilized Man-Made Projects: CO2 removal and similar initiatives are under-appreciated, yet they have the potential to significantly accelerate the fight against global warming.
How Might We?
Leverage User Participation
Accelerate Climate Impact
Gamify Environmental Contribution
Research, iteration & design
AI integration
PAP.EARTH AI is a gamified search engine harnessing artificial intelligence to drive environmental impact. It empowers users to make a difference while searching by:
Sustainability-driven Searches: Every search plants food-producing trees, helping combat desertification and fostering sustainable agriculture.
Carbon Offset Partnerships: Collaborates with tree-planting organizations to remove CO₂ and support global reforestation efforts.
Gamification and Rewards: Users earn virtual currency for every search, which can be redeemed for discounts, promoting both user engagement and tangible climate action.
Enhanced AI Search Experience: Offers an intuitive, efficient, and rewarding search journey that aligns personal needs with global environmental goals.
How It Works
AI-Powered Search Engine: PAP.EARTH makes every search count toward planting food-producing trees.
Gamified Rewards: Users accumulate points for each search. Points can be redeemed for discounts, free rides, and meals with partners like Uber Eats and Bolt.
Direct Climate Impact: Every search contributes to carbon offsetting by planting trees that remove CO₂ from the atmosphere.
Onboarding Flow: Introducing new users to the mission and platform through an engaging, story-driven experience.
First Search & Free Search Limit: A seamless introduction showcasing how each query plants trees. Users can enjoy a set number of free searches before upgrading for unlimited access.
Account Settings: Allowing users to monitor their rewards, tree-planting impact, and manage preferences.
Impact
PAP.Earth combines the power of search engine technology with gamification to incentivise environmental contributions. Users effortlessly earn coins with every search and help fund climate projects, driving both immediate and long term impact. The platform has gained significant interest across the world, positioning PAP as a game changer in the fight against global warming.
