Projects

Coral Reef

The Wellness Tracker For Biological Women used by 100k+

Industry

FemTech, Social Commerce

Role

Lead Product Designer

Coral reef is a wellness tracker app - period/ovulation, pregnancy, exercise, diet and well-being, for biological women. It also doubles as a community where ladies can discuss private life matters anonymously in the chat section and it has a blockchain wallet where users can shop within the community using coral tokens.

Context

Fragmented tracking
Women were using multiple apps to manage different aspects of their health—period tracking, exercise, and diet, all with inconsistent user interfaces.

Isolation
There was no safe, anonymous space for women to share personal experiences and seek support from others with similar struggles.

Complexity
The addition of a blockchain wallet for shopping posed an integration challenge that needed to be intuitive and secure.

How Might We?

Create a holistic health tracking experience that allows women to manage their wellness in one place, including period tracking, pregnancy, fitness, and diet?
Build an anonymous community where women feel safe to share personal experiences, offer support, and engage in conversations while maintaining privacy?
Integrate a blockchain-powered shopping feature that enables secure and seamless transactions within the app using Coral tokens?

Artefacts from Research, iteration & design

We set out to unravel what our user group say, what they do and why. There was a clear pain point: women wanted one app to manage their wellness without the clutter of ads or switching between platforms. They sought simplicity; tracking their cycles, fitness, and diet, while enjoying a private, supportive community.

👩🏻‍⚕️

Halley: I love to track my daily activities especially steps. I would really love to use an app where I can track other activities especially the ones pertaining to ladies

🤒

Sade: I have 3 apps that I use to track my daily activities. It seems stressful to always switch between them. I would like to have a tracker app where I can track all my activities. I can select which preferred tracker I'll like to use.