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NativeTalk

Seamless Cloud-based Business Comms.

I led the design of NativeTalk, a cloud-based phone system tackling connectivity challenges for remote teams. My goal was to create an intuitive experience that allows users to connect seamlessly from any device.

I focused on enhancing communication with features like ghost numbers, video calls, and messaging, prioritising user-friendliness and flexibility. This user-centric approach helped NativeTalk meet diverse needs and stand out in a competitive market.

I led the design of NativeTalk, a cloud-based phone system that provides virtual phone numbers for users around the globe. My goal was to create an intuitive experience that makes it easy for remote teams to stay connected from any device.

I focused on incorporating features like ghost numbers, video calls, and messaging, which enhance the communication experience for both businesses and individuals. By prioritising user-friendliness and flexibility, I helped NativeTalk stand out in a competitive landscape.

  • Live App & website:

Website

App

Role:

UI/UX Designer

Industry:

Telecommunication

Telecommunications

  • Live App & website:

Website

App

context

  • Global Communication Gaps: Individuals and businesses need flexible, cost-effective phone systems that allow them to communicate globally without relying on physical SIM cards or devices.

  • Lack of Device Flexibility: Traditional phone systems tie users to specific devices, making it difficult to switch between devices and maintain connectivity.

  • Competitor Pressure: To stand out, NativeTalk needed to differentiate itself with unique features like ghost numbers and seamless integration with business tools, while keeping the interface user-friendly.

How Might We?

  • Simplify Global Connectivity

  • Increase Device Flexibility

  • Differentiate with Features

Research, iteration & design

  • Common Complaints: Users often struggled with managing multiple devices and SIM cards for global communication.

  • Onboarding Delays: The onboarding process needed streamlining to reduce the time it took for customers to start using the service.

  • User Preferences: Flexibility and simplicity were key drivers for users, who wanted an intuitive experience that allowed them to switch devices seamlessly.

We identified two main user groups:

  1. Personal Users needed a simple interface to manage virtual phone numbers, make calls, and handle personal communication effortlessly.

  2. Business Users required a robust system to generate and manage business phone numbers, communicate with clients, and integrate with business tools.

  • Website

Impact

NativeTalk offers a seamless, flexible communication system that enables users to stay connected globally without the hassle of multiple devices or SIM cards. The combination of virtual phone numbers, ghost numbers, and user-friendly interfaces sets it apart from competitors, providing both personal users and businesses with a powerful tool for global communication.

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