ALAT & Alat for Business
14.8% lift in adoption and 10M+ Users by transforming Africa’s first fully digital bank
Industry
FinTech
Role
Lead Product Designer
When ALAT pioneered fully digital banking in Africa, it quickly gained traction with individuals. However, the business banking product struggled to make the same impact. The product was locked to the web, adoption was weak, and the experience didn’t match the ambition of a platform aiming to redefine business banking.
I led the design revamp that simplified onboarding, improved core banking flows, and extended accessibility to mobile. That shift unlocked growth and gave business owners a banking tool that matched how they actually work.
Problems i was solving for
Lack of Market Impact
ALAT for Business, despite the success of ALAT's digital banking, failed to make a strong impact in the business banking sector.
Platform Revamp Needed
The business required a full revamp of the digital platform due to the migration to a new cloud service.
Web-Only Limitation
The platform was limited to a web-based service, restricting user accessibility and engagement.
I set out to
Enhance User Accessibility
Create a seamless mobile and web experience for business users?
Simplify Banking Operations
Optimise everyday banking activities, such as transfers and bill payments, for business owners?
Improve Onboarding
Design a more user-friendly onboarding process to boost satisfaction and retention?
Strategic Decisions
I led discovery sessionS with stakeholders and product owners to align business objectives with user satisfaction. This session focused on understanding the users' experiences, pain points, and business needs. A survey was also conducted by product owners, gathering insights from customers and relationship managers regarding their experience on the old platform.
Additionally, a competitive analysis of leading generation banks both locally and globally was carried out. This allowed us to draw inspiration for seamless onboarding, payments, and loans integration, aiming to enhance the UI/UX of ALAT for Business.
Solutions
Reimagined Onboarding:
Designed a focused sign-up flow that removed unnecessary steps and reduced drop-offs.
Responsive and Scalable UI
Built layouts that adapted seamlessly between mobile and web while maintaining visual and functional consistency.
Simplified Navigation
Introduced clear pathways for high-frequency tasks like transfers, token requests, and bill payments.
Core Deliverables
Seamless Onboarding
A faster, cleaner experience for both new and existing business customers.
Modern UI
A clear visual hierarchy, simplified dashboards, and improved navigation flow.
Intuitive Banking Flows
Quick access to core activities like payments, transfers, airtime purchases, and loans.
Wireframing & Usability Testing
Conducted with Wide range of users, relationship managers and business development teams to refine layouts before launch.
Impact
2M+ Downloads
Strong adoption across platforms as usability improved and accessibility expanded.
Faster Transactions
Simplified flows reduced friction in daily banking operations.
14.8% Lift in Adoption
More business owners successfully onboarded and engaged with the platform.
Stronger Team Velocity
Cross-functional collaboration accelerated iteration and alignment between product, design, and engineering.
Outcomes
ALAT for Business shifted from a web-only platform to a unified mobile and web experience tailored to business users.
Simplified onboarding and everyday transactions strengthened user engagement and brand perception.
Future iterations are now focused on scaling advanced features for a growing base of business customers.