14.8% lift in adoption and 2M+ downloads by transforming Africa’s first fully digital bank
When ALAT pioneered fully digital banking in Africa, it quickly gained traction with individuals. But its business banking arm struggled to make the same impact. The product was locked to the web, adoption was weak, and the experience didn’t match the ambition of a platform aiming to redefine business banking.
I led the design revamp that simplified onboarding, improved core banking flows, and extended accessibility to mobile. That shift unlocked growth and gave business owners a banking tool that matched how they actually work.
Role:
Lead UX Designer
Industry:
Banking & Finance
Live Versions:
Context
Lack of Market Impact: ALAT for Business, despite the success of ALAT's digital banking, failed to make a strong impact in the business banking sector.
Web-Only Limitation: The platform was limited to a web-based service, restricting user accessibility and engagement.
Platform Revamp Needed: The business required a full revamp of the digital platform due to the migration to a new cloud service.
How Might We
Enhance User Accessibility: Create a seamless mobile and web experience for business users?
Improve Onboarding: Design a more user-friendly onboarding process to boost satisfaction and retention?
Simplify Banking Operations: Optimise everyday banking activities, such as transfers and bill payments, for business owners?
Strategic Decisions
I led discovery sessionS with stakeholders and product owners to align business objectives with user satisfaction. This session focused on understanding the users' experiences, pain points, and business needs. A survey was also conducted by product owners, gathering insights from customers and relationship managers regarding their experience on the old platform.
Additionally, a competitive analysis of leading generation banks both locally and globally was carried out. This allowed us to draw inspiration for seamless onboarding, payments, and loans integration, aiming to enhance the UI/UX of ALAT for Business.
Solutions
Reimagined Onboarding: Designed a focused sign-up flow that removed unnecessary steps and reduced drop-offs.
Simplified Navigation: Introduced clear pathways for high-frequency tasks like transfers, token requests, and bill payments.
Responsive and Scalable UI: Built layouts that adapted seamlessly between mobile and web while maintaining visual and functional consistency.
Core Deliverables
Seamless Onboarding: A faster, cleaner experience for both new and existing business customers.
Intuitive Banking Flows: Quick access to core activities like payments, transfers, airtime purchases, and loans.
Modern UI: A clear visual hierarchy, simplified dashboards, and improved navigation flow.
Wireframing & Usability Testing: Conducted with Wide range of users, relationship managers and business development teams to refine layouts before launch.
Outcomes
ALAT for Business shifted from a web-only platform to a unified mobile and web experience tailored to business users.
Simplified onboarding and everyday transactions strengthened user engagement and brand perception.
Future iterations are now focused on scaling advanced features for a growing base of business customers.
This project didn’t just refresh the UI. It repositioned ALAT for Business as a serious player in digital banking for SMEs and enterprises across Africa.
