Fitted
AI Powered Custom Outfit Measurement Web App
Fitted.ng is the next evolution of the fashion value chain. Almost 2 billion people use Custom Clothing as their default order method. The company’s vision is to help improve outcomes by designing incentive aligning platforms for tailors, customers, fabric sellers, and more.
Role:
Lead Designer
Industry:
Fashion
CONTEXT
Measurement Challenges: Tailors across Africa struggle to obtain accurate measurements from clients who are not physically present, leading to lost business opportunities.
Client Retention Issues: Without a way to measure customers remotely, tailors risk losing clients when they are outside their primary location.
Inefficient Processes: Current methods of obtaining measurements are time-consuming and cumbersome, impacting tailors' efficiency and customer satisfaction.
My Role
As the lead of a three-person design team;
Collaborated with the product management team to understand the problem and proposed solutions.
Conducted extensive research, interviewing over 20 representative tailors to identify challenges in obtaining measurements and how to alleviate those issues.
Developed the user flow for the Tailor Create Measurement Flow using the Autosize feature.
Provided ongoing support to the development team to ensure the final product aligned with the design specifications.
How Might We?
Improve Usability
Simplify Key Features
Enhance Visual Design
Research, iteration & design
Web App
Store Webpage
Impact
The Fitted Autosize Custom Outfit Measurement Web App streamlined the measurement process for tailors, significantly improving efficiency and customer satisfaction. By enabling remote measurement capabilities, tailors can effectively retain clients, leading to better business outcomes and increased engagement with the platform.
